What’s the unsigned hype about URSCENE RADIO, formally Urban Scene Radio; well if you have been hiding under a rock or just don’t know about the effectiveness of today’s technology than you are unaware of the power of URSCENE Radio. Broadcasting to over 900,000 listeners overseas and across the U.S.; URSCENE Radio focuses its attention on the unsigned artists, giving them the exposure that is needed in order to let the world heat what they have for their listening pleasure.

URSCENE Radio actually began as Urban Scene E-Magazine and the beginning of Urban Scene E-Magazine started when Jay Bee, Owner/CEO/Music Director also known as the “Educated Thug” was fired from Blackplanet.com, where he wrote the editorial commentaries. Because of his straight-forwardness and the inability to not say whatever is on his mind, his writing caused some eyebrows to rise. Jay Bee would bring new information to the public in his own way, which were usually not the views of others. From his comments many merchants and clergy felt that his was a hinder to the website; so he had the option of being censored or be fired. After his departure, that is when he decided to create with online e-magazine so that he could post his own commentaries and editorials in his own way. He decided that this project could go a little further than just commentaries and editorial; so he decided to write articles about entertainment, community and unsigned artists. After the E-zine began to grow, the staff became lazy and Jay Bee ended up doing all the work; so this project didn't hit the shelf for a minute.

Meanwhile, not to let any grass grow under his feet, Jay Bee was distributing independent films and that’s when the idea for WeDistribute4U.com came into play. But that to like many other things, some of the film were not acceptable, so this too was shelved. While traveling across the country and around the world, while visiting France, Jay Bee ran into a guy that told him that he could sell one CD that cost $8.99 in the US for $40.00 in France. Jay Bee thinking that this was the stupidest thing that he ever heard told the guy that "no one was going to buy those CDs for that price." While standing nearby, in less than three minutes, 3 CDs had already been sold. Jay Bee then came to the conclusion that if people were spending that kind of money, it must be for something that is very hard to get; so this is when WeDistribute4u.com was reborn, selling music by unsigned artists. With the rebirth, it was decided that a promotional campaign needed to be put in place so that people would know that they can now get their hands on this music very easily.

While in Germany, Jay Bee had a chance to encounter a guy who was selling a broadcast channel called W-ROK Radio. This station owner had just gotten an FM broadcast channel out in California; but his office was located in Columbia, MD. His satellite broadcast was then pushing out to 13 cities overseas. After negotiations for the station, this was the forming stage of Urban Scene Radio. The name was chosen as a connection to the Urban Scene E-Magazine, which was a way to reincarnate this project which was once placed on hold. Now with a magazine and radio, this was an extraordinary way to focus on the unsigned artist

September 15, 2003, was the first time W-ROK Radio became Urban Scene Radio and was online; but the station was still pushing Heavy Metal. In October the station starting to push mainstream music as a way to eventually change over completely; to unsigned artist. Jay Bee thought that it would be best to do it this way in order to make a smooth transition. This way those unsigned artists that were as good as mainstream really didn’t make a big difference in the quality of music that the listener was hearing.

T
H
I
S

I
S

A

U
R
S
C
E
N
E
.
C
O
M

E
X
C
L
U
S
I
V
E

R
I
S
I
N
G

S
T
A
R

A
R
T
I
C
L
E
 

November 22, 2003 is when the new format for unsigned artists had been promoted for a month in a half.  In Europe, Urban Scene Radio was promoted as the best thing to happen to satellite radio since its beginning. Along with the satellite broadcast, it was decided that internet radio should be incorporated into the plan too since everyone did not have satellite radio. On this same date Urban Scene Radio debuted to 33,000 people worldwide via satellite and internet radio using the unsigned artist format. At that time there were your usual glitches; the microphones would not work, there was no talking and there were no commercials. The station broadcast for 16 hours a day and for 10 hours there was just straight music. This format with no talking or gimmicks did alright, but the number of people listening went down to 18,000 for a couple of week. Then when the sniper shootings took place, this is when the loud-mouth, opinionated Jay Bee bombarded the microphone. With his description of punishment, such as frying the sniper himself, the listeners began to tune in every day just to see what Jay Bee was going to say.

Since the beginning of 2004, URSCENE Radio has elevated to another level so fast that everyone’s heads are spinning. URSCENE-FM is totally dedicated to the advancement of unsigned artist. URSCENE Radio is the only global broadcast committed exclusively to the progression of the underground 24/7. We present various opportunities for unsigned artist to progress successfully in the entertainment industry by providing global exposure, creating relationships through networking, and supplying a venue to showcase talents. This gives artist great opportunities to get true audience feedback and exposure.

Knowing that our broadcast reaches a global audience is the most important reason that URSCENE Radio is so successful. Making connections across the country and with overseas audiences is a tremendous way for any artist to make advance steps in their careers. Not only do we broadcast the unsigned artists, but we also act as a promotional agency; by providing articles, CD reviews, showcases and tours that allow our artists to travel to other cities to perform. URSCENE Radio is fast becoming a household name, simply because we provide a full service for the unsigned artists. With our promotional staff, dedicated listeners, and continued help from other industry connections; we are fast becoming the #1 station for the unsigned artist. Unlike your commercial stations, URSCENE Radio can broadcast from any where we like and we can be the icing on the cake of any event because we have good taste in radio.